Google Play App Says Designed For Phones

Can't download some apps on Google Play? This is frustrating, especially when other apps are available and download just fine.

Whether you can't even see an app on the Play Store, found it but can't download it, or the app won't install, we're here to help. Let's look at why you can't download certain apps from the Play Store and how to fix the problem.

1. Device Incompatibility

The most common explanation for why you can't download certain apps from Google Play is that the app's developers have marked it as "incompatible" for your device. You'll see a "this app is not available for your device" or "this app is not available for any of your devices" message in this case.

This can appear if, for example, the app was designed for tablets and you only have an Android phone. Keep in mind that the above Play Store screenshot shows the web version. There, you can search for and see all apps, even if they aren't compatible with your device. When you search using the Play Store on your device, you simply won't see apps that are incompatible with your phone.

However, this doesn't necessarily indicate that the app has zero chance of working on your device. Developers may choose to mark an app as incompatible due to unfixable glitches or bugs with your particular model. Alternatively, you might have a rooted device that's not compatible with certain apps.

Thankfully, apps not showing on the Play Store isn't a big deal on Android. One way around this is to download the APK from an alternative site and force it to install. Do this at your own risk, however. If there are actual incompatibility issues, they could potentially cause issues with your device. More likely, though, you won't be able to access certain features in the app because of your device.

2. Regional Restrictions

Another common explanation when you can't find an app on Google Play is that it doesn't work in your country or region. This could be due to government restrictions, but more frequently, it's a decision by the developers to filter out people who can't use the app anyway.

For instance, there's little point in installing an app for a US-only bank if you live in Australia. Even if you force the app to install by sideloading it on your phone, you won't be able to create an account or use the bank's services anyway. Another example is Hulu, which is only available in the US.

In other cases, an app may only service certain locations in its early stages, so the owner decides to limit who can download it. This prevents negative reviews from confused users and makes sure it's running tests with the right people. If you're not sure why an app is region-restricted, it's worth reaching out to the developers to ask.

Keep in mind that if you've moved to a new country recently, you may need to update your region setting in the Google Play Store to access compatible apps in that area.

3. Missing Device Features

As long as your device is from the last several years and isn't super basic, it probably includes the latest hardware features. Gyroscopes, accelerometers, ambient sensors, proximity sensors, and other functions allow your device to pick up data from the world around it.

Some apps require these tools. If your phone is outdated and doesn't have a component that an app requires, then you can't install it from the Play Store. Budget phones are more likely to skip out on these features than flagships, of course.

An app also might require more powerful hardware than your phone has. Apps that need a lot of resources might demand a certain amount of RAM, for example. This was a big problem when Pokémon Go launched—many people were left out when the game didn't run on their phones, due to their device hardware not meeting the requirements.

The only real solution here is upgrading to a newer device. It's frustrating, but it's probably time anyway if you run into this problem.

4. You're Running an Outdated Android Version

In addition to the hardware requirements discussed above, many apps also have software requirements in the form of your phone's Android version. To check this, visit the app's page on Google Play's web interface. Scroll down, and you'll find it as Requires Android in the Additional Information section.

Every new major version of Android comes with a handful of new features and improvements that apps can utilize. If an app relies on one of these features that you don't have, it may not work at all. There's no point in allowing you to install the app if that's the case.

A more common reason, though, is the developer deciding on the oldest version of Android the app will support as a cutoff point. Like desktop software, it's difficult to keep Android apps backward-compatible with versions released many years ago. Almost nobody uses ancient Android versions (such as Jelly Bean) anymore, so it makes no sense for developers to keep supporting them.

Unfortunately, Android's fragmentation means that your old device will probably never see another update. You can try installing a custom Android ROM to breathe new life into an old device. But if your phone is so old that it can't download many apps from the Play Store, it's probably time for a new one.

5. Insufficient Storage Space

Apps can take up a surprising amount of storage space on your device. If your phone has a small amount of storage, the reason you can't install apps from Google Play could be because you simply don't have room. This can even prevent you from installing app updates, in some cases.

You should thus free up space on your Android device to make room for the new app. You can do this by uninstalling old apps, removing local photos and videos that you've saved to cloud storage, and similar. If this becomes a recurring problem, you should look at getting a new phone with more storage space.

6. Google Play Store Glitches

If you run into an app that looks like it's compatible with your device, yet the download doesn't work for some reason, the problem may lie elsewhere. Chances are that you have an issue with the Google Play Store app.

When a download or installation from Google Play doesn't work right, you should first reboot your phone. If that doesn't work, read our full troubleshooting guide to fixing Play Store issues.

7. Unavailable Manufacturer-Specific Apps

A less common reason you can't find an app in the Play Store is that it's intended only for devices from certain manufacturers. Some apps are (supposedly) designed to take advantage of features that are only available on that company's devices. As an example, the Samsung Music app is on the Play Store, but won't install on a Pixel 4.

If the app has a manufacturer name in its title, it might not be compatible with other devices. The good news is that most of these manufacturer-specific apps have alternatives that are often better anyway. You shouldn't bother forcing an install or switching to a new device unless you really want a particular app that's not available on anything else.

8. The App Was Removed From Google Play

One other possible reason the app isn't showing up in the Play Store is that it's no longer available. If you installed (or saw) an app a while ago but don't see it now, the developer or Google could have taken it down.

This can happen if the developer doesn't want to support the app anymore, or if the app violated Google Play Store policies. Perhaps the app had some kind of malicious code, or included objectionable content. The app could have been fine in its initial release, then received an update that broke the Play Store's rules.

In these cases, you can try contacting the developer to ask what happened if you have a way to reach out. But chances are that the app was removed for a good reason, so it's probably not coming back.

That's Why Apps Aren't Showing in the Google Play Store

Now that we've explained why some apps don't show in the Play Store or let you download them, you should understand why the app you want to download is incompatible with your device. Hopefully it's an easy fix, but a lot of the time, the app won't work until you get a new device. If it isn't available in your area at all, there's not much you can do.

Don't fret if the Play Store fails you, though. It's easy to download Android apps from alternative app stores, and the most popular apps should be available pretty much everywhere.

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